Creation of the visual identity concept for the launch of Retail Factory, a consulting agency, specialized in retail, based in Paris. The aim for this brand was to create a memorable logo emphasizing on the experience the agency can bring to its clients.
Creation of : the logo, graphic implementations, website and roll-out of the brand. As well as marketing materials, business cards, brand guidelines, photography & photo editing.
Website here.
The 3 main colors chosen to embody the brand were :
• a pink, Apricot Peach, for the feminine elegance, supported by
• a purple, Hibiscus
•& a hot red, Alizarin Crimson, for a touch of boldness and playfulness.
For the font choices I've chosen the feminine serif Abril Fatface, as the main font choice, and the second font was a modern and clean sans serif, WT Walsheim.
Moodboard created for the branding of Retail Factory
Retail Factory website
Exploration phase for the logo
